Labor's Election Success: Inside Paul Erickson's Messaging Masterclass

Published on: 5/21/2025

Paul Erickson is the national secretary of the Australian Labor Party. He previously worked for the Australian Council of Trade Unions (ACTU) in research and data. Erickson became acting national secretary in 2019, following Noah Carroll's resignation, and was permanently appointed to the role in August 2019. Multiple senior Labor sources credit Erickson for delivering the party's best election result in generations due to his effective messaging strategy.

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